In order to maximize your sales of this therapy, make sure to follow these guidelines:
Don’t try and sell it.
Instead, do as we instruct and place the posters, brochures, and rack cards in visible locations (lobby, gym, tx rooms, bathroom, etc.), and wait for the patient to inquire about it. They typically ask, “Do you think I should try this?”. That’s when you, or staff, should say “Yes, you are actually a good candidate for it so you should try it.”
Train your staff on who would be good candidates for this therapy.
Here are some traits of a good candidate:
- Patients not progressing very quickly.
- Athletes who want faster recovery.
- Anyone who needs to get better quickly such as persons who are working, planning a trip, etc.
For these people, don’t wait for them to ask about it.
Tell them they are a good candidate and should try it.
Inform them you have a $7 introductory session available and they should give it a try.